Meeting Summary with Coinbound - 12/03/2024
Attendees:
- Jake Sorbello, Account Executive at Coinbound
- Tony, Account Executive at Coinbound
- David (Moderator), DAO Member in Unlock Protocol
David (Moderator) provided an overview of Unlock Protocol, emphasizing our intention to promote the protocol and Unlock UDT token through high-quality influencers.
I shared project information with them:
Website: https://unlock-protocol.com/
Forum: https://unlock.community/
Twitter: https://twitter.com/UnlockProtocol
Discord: https://discord.unlock-protocol.com/
Github: Unlock Ā· GitHub
Tony introduced Coinbound, explaining their services and how they can contribute across various marketing fronts.
There was a discussion regarding the marketing budget. I mentioned $10,000 per month, which Coinbound indicated as the minimum to begin collaboration.
Coinbound would tailor influencers suitable for our project to ensure the best impact on results.
Iāve shared all the requested information to prepare this summary and to provide details to you:
Coinbound Deck https://app.hubspot.com/documents/5212896/view/777111041?accessId=6c870c
**Coinbound Hourly Rate Sheet ** https://app.hubspot.com/documents/5212896/view/777111040?accessId=34b90c
Coinbound Case Study Deck https://app.hubspot.com/documents/5212896/view/777111037?accessId=3e8cc7
Proposal for $10k/m budget:
Influencer, KOL, & Media Marketing - Deliverables:
During the engagement, Coinbound will source influencers, KOLs, or media opportunities aligned with the growth goals of SubQuery.
Factors considered for media sourcing include:
- Campaign goals
- Target audience
- Brand and audience alignment
- Allocated budget
Media opportunities may include, but are not limited to:
- TikTok Videos
- YouTube Videos
- Podcasts
- Newsletters
- Twitter Influencer Content
- Paid Publisher Content, such as:
- Press Releases
- Sponsored Articles
- Banner Advertisements
Before proceeding with any third-party media opportunities, Coinbound will present them to SubQuery for approval, along with associated costs and relevant information.
Before activating agreed-upon media, Coinbound will collect media fees plus a 10% management fee. Coinbound will manage the entire media process, including payment, coordination, and reporting tasks.
Successful case study example: Coinbound Case Study
I have asked a few more things to be clear.
What do you think?
Bests!