Objective:
The primary objective of this proposal is to enhance the visibility of Unlock Protocol through a targeted marketing campaign utilizing Key Opinion Leaders (KOLs) across various social media platforms. By leveraging KOLs, we aim to educate a wider audience about Unlock Protocol, encouraging its adoption on various platforms.
Approach:
We propose allocating a maximum budget of $80,000 in Unlock Protocol’s native token (UDT) to remunerate KOLs through a vesting mechanism. This budget will be utilized to engage KOLs across different social media platforms, ensuring a diverse and extensive reach.
Implementation:
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Identification and Engagement of KOLs: We will curate a list of influential KOLs across relevant social media platforms. Each KOL will be approached with personalized agreements outlining the terms of engagement and compensation in UDTs.
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Content Creation: The DAO will collaborate with KOLs to create engaging content that highlights the features and benefits of Unlock Protocol. This content will be tailored to resonate with the audience of each KOL, maximizing its impact.
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Monitoring and Validation: A dedicated team member will be responsible for liaising with KOLs, negotiating agreements, and overseeing the execution of the campaign. Regular monitoring will ensure that KOLs adhere to the agreed-upon terms and produce content that aligns with the objectives of Unlock Protocol.
Compensation:
The designated personnel responsible for managing KOL relationships, negotiations, and campaign oversight will receive a monthly salary of $1,800 in UDT tokens.
KOLs will be compensated with UDT tokens based on the terms agreed upon in their respective agreements. Payments will be made via a vesting mechanism to incentivize ongoing promotion and engagement.
Conclusion:
By leveraging the influence of KOLs through a strategic marketing campaign, we aim to raise awareness and drive adoption of Unlock Protocol among a broader audience. This proposal outlines a structured approach to engage KOLs, create compelling content, and monitor campaign performance, ensuring optimal results for Unlock Protocol and its community.